Location-based marketing (LBM)

 

In the beginning of the second part of the semester, we had to work on a subject from our course book and give a presentation to the class. We had to read the relevant chapter and give a entertaining presentation of the subject.

As I am concerned, I had to do this work on my own. I presented this assignment on the 26 november  2014 and my subject was "Location-based marketing". It was quite interesting to see the presentation of each students because it was really interesting to see how each students dealed with their topics and we learned a lot of different things. There were also a lot of debates after each presentations so everyone could give his point of view about a specific subject. 

I enjoyed working on my topic "Location-based marketing" because I have discover a lot of interesting things that will help me later if I want to build an ecommerce website. LBM is the newest and fastest growing segment of the digital marketing universe. I discovered also that the mobile section have much more and largest opportunities.

 

Here you can find my Prezi presentation :